STORED l Movers Booking Web
Web Design
Client:
United Kingdom
Scope:
Smooth Booking
Year:
2023
In this case study, we will be looking at the revamp of a website that helps users book storage units for their personal belongings. The goal of the revamp was to simplify the booking process and create a more intuitive user interface that would make it easy for users to find what they need and complete the booking process in as little time as possible.
The original website had a booking wizard that required users to go through five different steps to book a storage unit. This made the process time-consuming and challenging, which resulted in a high bounce rate and a low conversion rate. The user interface was also outdated and not user-friendly, which added to the frustration of users trying to book a storage unit.
User Interviews:
Users found the booking process too long and complicated, with too many steps.
Users struggled to find the information they needed about the storage units, which made it difficult for them to make an informed decision.
In conclusion, the revamp of the website had a significant impact on the user experience and the business as a whole. By simplifying the booking process, creating a more intuitive user interface, providing more information about storage units, and accepting more payment options, the website was able to increase conversions, reduce the bounce rate, and improve customer satisfaction and business metrics.